Challenge
A boutique event services company offering photo booth rentals across private parties, weddings, and corporate activations was struggling to attract organic traffic and compete in key regional markets. Despite a compelling service offering, their online visibility remained limited, resulting in minimal lead flow from search. To address this, they partnered with Good SEO for a structured two-phase growth plan focused on technical SEO and targeted content expansion.
Phase 1: Technical SEO Foundation
Timeline: Q1 2024
The engagement began with an intensive audit and technical setup to create a clean foundation for future growth:
-
Robots and Sitemap Optimization: Updated key crawl directives to ensure proper indexation and visibility across all pages.
-
HTTPS Implementation: Deployed full HTTPS coverage via permanent redirects to support secure browsing and SEO best practices.
-
Schema Markup Improvements: Enhanced rating and review visibility through improved structured data implementation.
-
Meta Tag and Copy Updates: Rewrote meta tags and supporting page copy for key rental offerings.
-
Heading Tag Restructure: Ensured semantic heading hierarchy to improve crawlability and accessibility.
-
Image and Canonical Fixes: Optimized image sizing for faster page load and added proper canonical/robots meta tags across landing pages.
Phase 1 Outcomes
-
Traffic: Increased from ~90 to ~200 monthly visitors
-
Market Share: Rose from ~0.3% to ~2.5%
-
Revenue: Doubled monthly revenue from ~$3K to ~$6K based on a ~3% conversion rate and $1,000 per lead value
Phase 2: Content Expansion and Ongoing SEO Leadership
Timeline: Q2–Q4 2024
After the foundational improvements, the company retained Good SEO for fractional SEO leadership to scale content production and target untapped demand.
Strategic Initiatives
-
Local SEO Growth: Built 30 location-specific landing pages to target regional searches with high commercial intent.
-
Content Production: Created 100 blog posts aligned with niche audience segments like event planners, wedding professionals, and experiential marketers.
-
Continuous SEO Oversight: Maintained an agile optimization strategy—adjusting meta tags, schema markup, and internal architecture as search standards evolved.
-
Internal Team Enablement: Delivered SEO training and playbooks to help internal stakeholders maintain momentum.
Phase 2 Outcomes
-
Traffic: Increased from ~200 to ~300 monthly visitors
-
Market Share: Climbed from ~2.5% to ~4.6%
-
Revenue: Reached ~$9K/month in SEO-attributed bookings, tripling the original baseline
Conclusion
Through a phased approach—first laying a strong technical foundation and then expanding with targeted content and strategic oversight—this event services company successfully transformed its online presence. The collaboration with Good SEO delivered measurable growth in traffic, visibility, and lead generation, reinforcing the value of a well-structured SEO roadmap backed by ongoing execution and leadership.