MEASURE. ARCHITECT. PERFORM
Stop Guessing What to Do Next in SEO
Get senior-level leadership without the cost of a full-time SEO Director.
Using my MAP Method, I help e-commerce and multi-location brands:
- +20–30% increase in organic and AI search revenue even when traffic is flat
- +193% conversion lift through customer-intent alignment
SEO Leadership Experience At
Is Your SEO Driving Revenue...Or Just Reporting Traffic?
I help ecommerce and franchise brands turn SEO and AI search into predictable revenue without relying on paid ads or the stress.
68% of online experiences start with search, yet most companies cannot tie organic performance to revenue
Many SEO programs still measure rankings and traffic instead of pipeline, sales, or revenue per visit
As Google and AI results change continuously, SEO without a system becomes volatile instead of compounding
How to Turn SEO Into a Revenue System
The issue isn't effort. It's structure—most e-commerce and multi-location brands run on activity, not infrastructure.
Measure — Establish revenue-aligned metrics and identify the conversion drivers that actually move the business.
Architect — Build scalable site structures and content systems aligned to products, locations, and real customer demand.
Perform — Execute a prioritized roadmap with consistent implementation and controlled growth that compounds over time.
You gain clear visibility into what drives revenue, what is not working, and exactly what to optimize next.
Clarity Zoom Call
Connect with Tyson for 30 minutes.
Ready to get your SEO started? Let's chat!
Measure
Architect
Perform
Who I Work With
The VP of Marketing needs good SEO
You're managing location rollout, budget, and the online store — SEO can't be one more fragile system held together by patches. I build organic search into your infrastructure: a defensible roadmap, clean reporting, and one accountable owner instead of another vendor to manage.
A fractional CMO needs good SEO
You're stretched across multiple franchise brands and need SEO that ladders to leads, not busywork content and URL sprawl. I consolidate the noise into a tight, repeatable content and PR engine — fewer, stronger pages and systems your network can actually reuse.
E-commerce leaders need good SEO
You own revenue for the web channel, and you're done with vanity metrics and technical jargon with no business story. I turn SEO into a durable, scalable growth channel — clear before/after performance, simple KPIs tied to outcomes, and a partner who runs independently.
Franchises need good SEO
Corporate wants consistency, franchisees want control, and generic SEO advice solves neither. I build a search strategy that reflects your locations, categories, and franchisee needs — a roadmap you can defend to owners, operators, and private equity without hand-waving.
Case Study: Franchise Ecommerce SEO
How I Helped a National Mattress Franchise Grow Key Conversions 173%
A growing mattress retail franchise was scaling its store footprint and its ecommerce experience at the same time—while stabilizing performance after a platform migration.
Rather than hire a full-time SEO leader or manage another vendor, I joined as an embedded Fractional SEO Director working directly with their VP of Marketing.
Over 12 months: key conversion actions increased 173%, the organic conversion rate rose 193%, and the program drove $55K+ in organic-attributed revenue—with search visibility up 44% in Q4 alone. New locations now launch SEO-ready from day one, with no added internal workload.
Do you want a growth system like this for your brand?
SEO Leadership Experience At
Impactful Growth
Ira Klusendorf, CFE, Brand Builder & Creative Strategist
Mult-Location Engagement
“Tyson embedded himself as a true extension of our team — bringing a structured, strategic approach to prioritize the right opportunities and build a clear path for growth.”
Cross-team Partnerships
Brad Curtis, eZdia
E-commerce Engagement
“I admire his approach to SEO as a revenue growth strategy, not just a traffic channel — a true strategic partner who goes beyond the call of duty.”
E-commerce Structure
Jeff Campbell, VP Performance Marketing
Multi-location and E-commerce Engagement
“Tyson helped us build a scalable SEO growth roadmap focused on product content, location strategy, and revenue forecasting — contributing to a 29% year-over-year increase in SEO revenue.”
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
Clarity Zoom Call
Connect with Tyson for 30 minutes.
Ready to get your SEO started? Let's chat!
Measure
Architect
Perform
Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun