Case Study: SEO Strategy Doubles Organic Traffic and Revenue for B2B SaaS Firm

Challenge

A mid-sized B2B software company specializing in enterprise and government solutions had a strong product offering but was struggling to convert organic traffic into qualified leads. Despite initial targeting of ~17 high-potential keywords (totaling ~18,000 in combined monthly search volume), their content and technical SEO foundation limited discoverability and impact.

Initial Engagement: 3-Month SEO Setup

Timeline: Q4 2023

The engagement began with a 90-day SEO overhaul that focused on foundational fixes and high-leverage content enhancements:

  • Meta Tag Optimization: Rewrote metadata across a dozen high-priority blog posts to better match searcher intent.

  • Schema Markup: Added BlogPosting and FAQ schema to ~20 pages, including new FAQ content designed to improve SERP features and engagement.

  • Technical SEO Fixes: Updated site-wide robots directives to support full indexing and optimal crawl behavior.

  • SEO Best Practice Review: Conducted a 9-point audit across core areas (internal linking, image optimization, crawlability, etc.) to establish baseline health.

Ongoing Strategy: Content and Performance Growth

Following the setup phase, a long-term roadmap was developed to ensure continued growth:

  • Content Refreshes: Prioritized updates to decaying posts, starting with strategic SaaS-related topics.

  • Page Speed Improvements: Implemented lazy loading on blog images to improve load times and Core Web Vitals.

  • Content Gap Fill: Created new content targeting under-leveraged keyword clusters, such as agile operations, application modernization, and migration best practices.

  • Schema SOP: Developed a repeatable process for adding structured data to future posts.

Results (October 2023 → June 2024)

  • Monthly Organic Traffic: Grew from ~1,600 to ~3,400 (+100%)

  • Market Share (SEO Visibility): Increased from ~0.6% to ~1.5%

  • Revenue Impact: Based on a 3% lead conversion rate and an average deal value of ~$1,000, monthly revenue from organic search increased from ~$50K to over ~$100K

Conclusion

This engagement demonstrates how a structured and scalable SEO strategy—centered around high-intent content, technical cleanup, and schema optimization—can deliver measurable business outcomes. Within nine months, this B2B SaaS company more than doubled its organic traffic, increased visibility in a competitive niche, and significantly boosted revenue from search-driven leads.

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