Deciding Which SEO Agency to Hire
Choosing an SEO agency is a critical decision with significant consequences. It's a long-term commitment, making it essential to find an agency that can not only drive traffic but also align with your business objectives, product strategy, and internal resources. Without a structured vetting process, you risk being swayed by appealing dashboards and promises of deliverables that may not yield actual results.
Keep in Mind
Most agency pitches sound the same—audits, backlinks, blog posts. What matters is whether they can tie execution to your business outcomes. To make the right hire, you need internal clarity first: What’s broken? What’s needed? What should success look like? With those answers, you can filter for the agency that fills your specific gaps rather than just selling SEO theater.
How a Good SEO Audit Can Help
- Step 1: Reporting — Establish your current state so you can hold future partners accountable to a baseline.
- Step 2: Target Keywords & Content — Clarify the opportunity space and content performance, so you know whether an agency’s plan is hitting the right targets.
- Step 23: Roadmapping — Understand what your SEO plan should include—so you can judge whether their proposal is robust, strategic, or generic.
- Step 25: SEO SOPs and Workflows — Reveal what’s already working (and scalable) internally versus what truly needs external support.
Product Matches
- 1:1 SEO Help Call ($150) — Get expert guidance on how to vet proposals, structure your RFP, or assess agency performance claims.
- 3-Month SEO Setup & Roadmap ($6,000) — Run your own audit before hiring so you know what you actually need—and don’t waste budget solving the wrong problem.
- SEO Roadmap Template ($50) — Use our framework to compare agency roadmaps against your actual needs and current gaps.
- Fractional SEO Director ($2,200/mo) — Act as your in-house advocate or advisor during the agency selection process to evaluate proposals, join pitch calls, or guide interviews.
When Ready, Let's Talk About Your SEO
- Send me your website, and I'll share what I'd prioritize first.
- Book a Clarity Call to see what working together could look like.
Clarity Zoom Call
Connect with Tyson for 30 minutes.
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Because the goal isn’t more SEO activity. It’s predictable revenue from organic search. – Tyson Braun