If you're launching a new product, feature, or service that solves a different set of customer problems, your SEO strategy needs to evolve alongside it. New products create new search opportunities—but only if the right messaging, keywords, and content structure are in place.
Keep in Mind
Most product launches rely on brand messaging, but overlook how customers actually search. Without SEO integration, you miss the chance to position your product for discovery. Mapping customer pain points to keyword demand lets you validate messaging, differentiate from competitors, and ensure your content ranks from day one.
How a Good SEO Audit Can Help
Step 2: Target Keywords & Content — Identify new non-brand keywords aligned with customer intent and buying signals.
Step 16: Authority Content — Create supporting content that educates and builds trust around your new offering.
Step 22: User Stories — Translate customer problems into SEO-led content themes and backlog items.
Step 18: SEO Topic Pages — Structure evergreen resources like buying guides, “best for” articles, and comparison pages that scale with product growth.
Product Matches
3 SEO User Stories ($500) — Define search-friendly content needs directly from your new product’s value proposition.
5 SEO New Content Units ($500) — Create high-quality, search-optimized content to support launch and early awareness.
SEO Design Brief + UX Suggestions ($500) — Guide your internal team with SEO-informed layout and copy recommendations.
Fractional SEO Director ($2,200/mo) — Ensure SEO is integrated into launch planning, go-to-market alignment, and cross-functional team execution.