SEO Use Cases

An SEO Agency Needing Team Structure and Contri...

If you run or manage an SEO agency and your team is growing—or struggling to execute consistently—you may need help defining roles, setting up delivery systems, and coaching junior team...

Working with an SEO Agency and Not Sure If It’s...

If you're currently partnered with an SEO agency but unsure if you're getting real results, you’re not alone. Many teams struggle to evaluate agency performance because deliverables look busy—dashboards, reports,...

Missing a Clear SEO Strategy, Metrics, or Cross...

If your SEO efforts feel scattered—or worse, invisible—it’s likely because there's no unifying strategy, no shared metrics, and no process for collaboration across teams. Without clarity on what you're solving...

SEO Traffic Patterns Have Changed and Not Sure Why

If your SEO traffic has suddenly dropped—or spiked unexpectedly—and you don’t know the cause, you’re not alone. Algorithm updates, lost backlinks, cannibalization, or site changes can all impact performance, but...

Deciding Which SEO Agency to Hire

If you're in the process of choosing an SEO agency, the stakes are high. You’re making a long-term investment and need to ensure the agency can deliver—not just traffic, but...

Launching a New Product That Has New Customer P...

If you're launching a new product, feature, or service that solves a different set of customer problems, your SEO strategy needs to evolve alongside it. New products create new search...

Don’t Have SEO Processes in Place

If your SEO execution feels inconsistent—or entirely reactive—it’s likely because you don’t have defined processes or documentation. Without standard operating procedures (SOPs), SEO often relies on institutional knowledge, isolated efforts,...

Migrating Platforms and Need to Protect SEO (e....

If your website is migrating to a new CMS or platform, SEO can be unintentionally broken in the process. Traffic drops, indexing errors, and broken page hierarchies are all common—and...

Need Someone Driving SEO Execution

If no one on your team is actively owning and pushing SEO forward, progress will stall. Strategy documents collect dust, audits go unimplemented, and opportunities are missed—not because the work...

Not Sure What to Prioritize in SEO

If your SEO backlog feels overwhelming—or worse, non-existent—you’re not alone. Many teams stall on execution because they don’t know where to start, what will move the needle, or how to...

Expanding Focus on Visibility in AI and LLM-Bas...

If your team is thinking about how to stay visible in AI-driven search experiences like ChatGPT, Perplexity, or other LLM-powered engines, your SEO strategy must evolve beyond traditional blue links....

Changing SEO Priorities Due to Shifting Busines...

If your team’s goals, resourcing, or product roadmap has changed, your SEO strategy likely needs to be re-prioritized. What mattered last quarter might not matter now. Without active triage and...

Integrating AI into Your SEO Workflows and Proc...

If you're experimenting with AI to support SEO—whether through prompt engineering, content generation, or internal workflows—it’s important to ensure the outputs are both strategically sound and technically correct. AI can...

Investing in Content and Want to Ensure It Reac...

If your team is ramping up content production—new blog posts, landing pages, or editorial campaigns—but you're unsure whether it’s driving traffic or visibility, it’s time to align content with search...

Preparing for a Website Redesign with SEO in Mind

If you're planning a website redesign—or you're already mid-process—it's critical to address SEO early. Redesigns often cause ranking and traffic loss when technical SEO foundations, URL structures, and content mapping...

Summarizing SEO Performance for Leadership

If you’ve been asked to report on SEO performance by a stakeholder or executive, you’ll need a concise, trustworthy, and high-level summary that communicates impact, not just activity. This is especially...

Evaluating Inherited SEO Tools and Platforms

If you are inheriting SEO software investments, i.e. coming into a new role or company that has already invested, there are things to keep in mind as you evaluate if...