If your website is migrating to a new CMS or platform, SEO can be unintentionally broken in the process. Traffic drops, indexing errors, and broken page hierarchies are all common—and often preventable—if SEO is involved early and consistently throughout the migration.
Keep in Mind
Most platform migrations prioritize speed and visual design, not organic traffic preservation. Without proper redirects, crawl logic, and metadata mapping, a new site may look great but perform poorly. SEO should guide URL planning, QA testing, launch timelines, and post-migration analysis—not just be looped in after traffic tanks.
How a Good SEO Audit Can Help
Step 3: Robots.txt — Ensure your staging environment is blocked and production site is crawlable at launch.
Step 4: XML Sitemap — Validate the new sitemap structure and confirm all critical URLs are included.
Step 5–6: HTTPS & Mobile Friendly — Identify technical gaps that might arise on the new platform.
Step 9–10: Crawling & Rendering — Check how Google will view and access your new content and design.
Step 25: SEO SOPs and Site Migration Checklist — Ensure step-by-step coverage of pre- and post-launch SEO checks.
Product Matches
3-Month SEO Setup & Roadmap ($6,000) — Audit your current site, define risks, and build a structured SEO migration plan.
SEO Acceptance Criteria & QA Testing Plan ($1,000) — Ensure development teams know exactly what to test and validate before and after launch.
Fractional SEO Director ($2,200/mo) — Partner with product, design, and engineering teams to guide SEO through each phase of migration.
SEO Roadmap Template ($50) — Includes your Site Migration Checklist and AI prompts to manage redirects, tagging, QA, and rollout steps.