If no one on your team is actively owning and pushing SEO forward, progress will stall. Strategy documents collect dust, audits go unimplemented, and opportunities are missed—not because the work is unclear, but because no one is directly responsible for driving it.
Keep in Mind
SEO is cross-functional. It touches product, content, engineering, and marketing. Without a dedicated lead or point of accountability, your backlog becomes noise. Many organizations have internal teams that touch SEO but don’t actually own it—this is where momentum breaks down. What’s needed is a driver: someone who can make decisions, guide tradeoffs, and ensure consistent execution.
How a Good SEO Audit Can Help
Step 23: Roadmapping — Identify priorities, timelines, and ownership across SEO functions.
Step 25: SEO SOPs and Workflows — Clarify what “good SEO” looks like internally and give your team repeatable systems for driving work forward.
Step 1: Reporting — Provide ongoing feedback loops to inform decision-making and resource allocation.
Product Matches
Fractional SEO Director ($2,200/mo) — Act as your SEO lead with ongoing support, prioritization, team alignment, and execution oversight.
Monthly Reporting ($1,000/mo) — Maintain visibility into progress, blockers, and results through structured AI-powered updates.
SEO Roadmap Template ($50) — Equip your internal team with tools, workflows, and prompts to build execution velocity.
3 SEO User Stories ($500) — Convert SEO strategy into clear, persona-driven backlog items for product, content, and marketing teams.