If you're planning a website redesign—or you're already mid-process—it's critical to address SEO early. Redesigns often cause ranking and traffic loss when technical SEO foundations, URL structures, and content mapping are left out of the planning cycle. This is one of the most common and costly SEO pitfalls.
Keep in Mind
A redesign is more than a visual upgrade—it’s a technical rearchitecture that impacts crawlability, indexing, site speed, mobile usability, and ranking stability. Without proper SEO involvement, you risk lost traffic, broken links, duplicate content, and missing metadata on launch.
How a Good SEO Audit Can Help
Step 3: Robots.txt — Ensure search engines aren’t blocked from crawling staging or production environments
Step 4: XML Sitemap — Validate pages to be indexed and remove outdated paths
Step 5–6: HTTPS & Mobile Friendly — Confirm compliance with core ranking factors
Step 9–10: Crawling & Rendering — Identify JavaScript issues or content hidden from bots
Step 12: On-Page Optimization — Audit meta tags and structured content for migration
Step 25: SEO SOPs & Site Migration Checklist — Use documented workflows to avoid launch risks
Product Matches
3-Month SEO Setup & Roadmap ($6,000) — Evaluate your current site, identify migration risks, and document every SEO-critical action
SEO Acceptance Criteria & QA Testing Plan ($1,000) — Define pre- and post-launch checks for developers and PMs
Fractional SEO Director ($2,200/mo) — Ongoing guidance and coordination with your redesign team to align design, dev, and SEO
SEO Roadmap Template ($50) — Includes your Site Migration Checklist and prompts to guide a clean handoff and internal alignment