If your SEO traffic has suddenly dropped—or spiked unexpectedly—and you don’t know the cause, you’re not alone. Algorithm updates, lost backlinks, cannibalization, or site changes can all impact performance, but without structured reporting and diagnostics, it’s hard to know what to fix.
Keep in Mind
When traffic shifts, the instinct is often to panic or guess. But SEO is a system of signals—ranking, click-through rate, site health, content gaps, and links. The key is to separate noise from signal using a diagnostic workflow that points to the most likely cause. That’s where structured audits and clear reporting loops save you time and protect your visibility.
How a Good SEO Audit Can Help
Step 1: Reporting — Analyze click, impression, and referral trends by channel, including AI search sources like ChatGPT.
Step 13: Relevance — Review CTR vs. expected performance to uncover title/description mismatches or declining appeal in SERPs.
Step 20: External Linking — Check for lost referring domains or traffic-driving backlinks that may have dropped off.
Step 2: Target Keywords & Content — Identify keyword ranking drops, cannibalization, or new competitor encroachment.
Product Matches
Monthly Reporting ($1,000/mo) — Structured, AI-powered updates that highlight shifts in traffic, rankings, and performance drivers.
SEO Retainer Services ($500/mo) — Ongoing support to quickly investigate traffic drops, validate cause, and deploy corrective action.
1:1 SEO Help Call ($150) — Immediate triage session to identify potential causes and prioritize next steps.
3-Month SEO Setup & Roadmap ($6,000) — Full technical, content, and keyword audit to isolate root issues and build a path to recovery.