If you are inheriting SEO software investments, i.e. coming into a new role or company that has already invested, there are things to keep in mind as you evaluate if there is further need and how to apply the investment to your strategy.
Keep in Mind: Teams often inherit platforms like Yext or BrightLocal without understanding impact or redundancies with their actual SEO needs.
How a Good SEO Audit Can Help:
Step 1: Reporting — Benchmark traffic sources including tools like ChatGPT & Google
Step 20: External Linking — Determine if tools are truly driving visibility or just vendor vanity metrics
Step 21: Google My Business — Evaluate GMB impact if listings tools are used
Product Matches:
3-Month SEO Setup & Roadmap ($6,000) – Evaluate current investments, surface performance gaps
SEO Roadmap Template ($50) – Contains SOPs and workflows to execute the Audit steps above. Includes one month SEO retainer support. Clarify internal processes post-inheritance. Gather SEO information in your own documents.
Monthly Reporting ($1,000/mo) – Build a transition or validation layer with custom AI prompts