If you’ve been asked to report on SEO performance by a stakeholder or executive, you’ll need a concise, trustworthy, and high-level summary that communicates impact, not just activity. This is especially important when you’re reporting up to non-technical leaders, new leadership, or when your work is under scrutiny.
Keep in Mind
Executives aren’t looking for jargon or dashboards—they want a clear picture of outcomes, risks, and opportunities. If you're not already surfacing SEO KPIs monthly, you're likely missing the narrative needed for visibility, budget, and prioritization.
How a Good SEO Audit Can Help
Step 1: Reporting — Show how SEO contributes to sessions, leads, and AI Search (e.g. ChatGPT referral traffic)
Step 2: Target Keywords and Content — Identify top-performing and underperforming pages
Step 24: Ranking Factor Insights — Translate technical details into understandable drivers of SEO performance
Product Matches
Monthly Reporting ($1,000/mo) — Create a consistent stakeholder update with traffic, ranking, CTR, and backlog themes driven by custom AI prompts
1:1 SEO Help Call ($150) — Use for prep, messaging, or dry-run before a high-stakes executive meeting
SEO Roadmap Template ($50) — Use included frameworks to structure your findings, track priority initiatives, and create a “what’s next” for leadership