If you're currently partnered with an SEO agency but unsure if you're getting real results, you’re not alone. Many teams struggle to evaluate agency performance because deliverables look busy—dashboards, reports, content—but don’t clearly map to business outcomes or organic growth.
Keep in Mind
The biggest red flag with agency relationships isn’t lack of effort—it’s lack of clarity. Are they working on the right things? Are rankings improving for the right terms? Is content actually driving traffic and conversions? If you can't confidently answer these questions, you may be spending budget without generating return. You need an independent lens to validate performance, spot missed opportunities, or identify execution gaps.
How a Good SEO Audit Can Help
Step 1: Reporting — Analyze trends in clicks, impressions, and channel performance to isolate what’s improving vs. what’s stagnating.
Step 2: Target Keywords & Content — Review whether the agency is prioritizing high-value terms and targeting pages with actual search demand.
Step 13: Relevance — Benchmark current rankings, CTR, and on-page optimization quality for pages your agency owns.
Step 19: Competitive Analysis — Compare your progress against competitors to understand if your agency is closing the gap—or falling behind.
Product Matches
3-Month SEO Setup & Roadmap ($6,000) — A full audit to evaluate what your agency has (or hasn’t) achieved—and what’s missing from their execution.
Monthly Reporting ($1,000/mo) — Gain objective, ongoing visibility with reports tailored for internal stakeholders, not agency PR.
1:1 SEO Help Call ($150) — Quick consultation to review agency performance, assess risk, or prepare for a renewal/exit conversation.
Fractional SEO Director ($2,200/mo) — Act as your internal lead, overseeing agency work, validating their roadmap, and ensuring accountability across deliverables.