3-Month SEO Setup and Roadmap

Ways to purchase: buy now and I'll schedule a meeting within three business days, or select other payment options to generate Invoice, Request an SOW, or setup an ACH payment.

Or: contact me from the home page link to discuss MSA, SOWs, Invoicing for your project. 

SEO audit, roadmap documents, customer problems, and baseline reporting.

Setup Project Summary

The SEO project plan includes a 25-step audit, actionable recommendations, and AI-enhanced content updates. It provides three months of support, training, and a roadmap to sustain and improve SEO growth. Great for leadership to get a handle measurement, priorities, and growth to align with Product, UX, and Marketing initiatives. Aligns well with domains going through a site redesign or update to strategic direction. For ongoing support options see the Fractional SEO Director offering.

SEO Setup Overview:

1. Audit ( steps): Covers keyword targeting, technical, and content aspects to immediately optimize. Map KPIs to goals. 
2. Recommendation & Implementation: Suggestions derived from the audit and actions to execute them. Recommendations and resources provided, i.e. "what it is" "impact" "how to fix"
3. Content Enhancement: AI-backed new content and updates with effective use of keywords.
4. Support: Training and assistance for three months to sustain SEO growth. Audit results prioritized into executable project plan and roadmap. 

Detailed Breakdown:

Keyword Targeting (3 hours):

• Collection of target keywords and pages of current site that are primed for SEO improvement. Review of top competitors for additional keyword targets.
  
• Meta and content updates on the core funnel pages up to 20 pages ($200 each additional page)

Technical Audit (6 hours):

• Robots.txt, XML sitemap, HTTPS, Mobile optimization, Page speed, SEO tags, Crawling, Rendering, Indexing, Schema, Faceted navigation, Website accessibility, Location Management Review (if applicable)
• Technical Roadmap - priority issues from audit with recommendations

Content Audit (5 hours):

• On page optimization - effective use of keywords on-site, Relevance - specific value for search engine visitors and relevant Google properties encountered by customers, e.g. Google Maps or Google Merchant Center if applicable
• 10 blog post suggestions based on competitor and customer insights.
• Content Roadmap - targeted content updates from audit of content archive with recommendations

Content Creation (6 hours):

• 6 blog posts following SEO recommendations and identified opportunities; written by ChatGPT to achieve optimization in terms of speed and cost-effectiveness. Up to 3 revisions based on client's brand standards.
• 7 main SEO target topics, created with ChatGPT or updates to current:
  • Buying Guide
  • Finder Quiz
  • Best X for Ys (2)
  • Competitor Alternative
  • Product Category FAQs (2)

 Two-Month Support (3 hours):

• Support for content changes, including making "draft" modifications in CMS (requires CMS access).
• Technical update suggestions, and crafting developer tasks.
• Project management of roadmap execution.
• Monthly traffic channel reporting insights
• Development of SEO Standard Operating Procedures and SEO Workflows for repeatable growth.

Training Materials (4 hours):

• Custom Workflows (2):
  1. Finding New Content Ideas
  2. Identifying SEO Issues
  3. Site Migration Checklist
• Standard Operating Procedures (2):
  1. Refreshing an Old Page
  2. Launching a New Page
  3. Opening a New Location

Weekly Calls (6 hours):

• Updates on audit outcomes
• Internal training on audit items
• SEO progress reports.
• Introduction to unique workflows and standard operating procedures