Setup (3 Months)

Setup (3 Months)

Regular price $3,000.00
Regular price Sale price $3,000.00
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SOW and Invoice available upon request in lieu of online purchase.

Buy now to get started or book a 30-minute meeting to discuss your SEO.

Setup Project Summary

The SEO project plan includes a 15-step audit, actionable recommendations, and AI-enhanced content updates. It provides three months of support, training, and a roadmap to sustain and improve SEO growth. For ongoing support options see the Fractional SEO Director offering.

SEO Setup Overview:

      1. Audit (15 steps): Covers keyword targeting, technical, and content aspects to immediately optimize. Map KPIs to goals. 
      2. Recommendation & Implementation: Suggestions derived from the audit and actions to execute them. Recommendations and resources provided, i.e. "what it is" "impact" "how to fix"
      3. Content Enhancement: AI-backed new content and updates with effective use of keywords.
      4. Support: Training and assistance for three months to sustain SEO growth. Audit results prioritized into executable project plan and roadmap. 

Detailed Breakdown:

Keyword Targeting (3 hours):

    • Collection of target keywords and pages of current site that are primed for SEO improvement. Review of top competitors for additional keyword targets.
    • Meta and content updates on the core funnel pages up to 20 pages ($200 each additional page)

Technical Audit (6 hours):

    • Robots.txt, XML sitemap, HTTPS, Mobile optimization, Page speed, SEO tags, Crawling, Rendering, Indexing, Schema, Faceted navigation, Website accessibility, Location Management Review (if applicable)
    • Technical Roadmap - priority issues from audit with recommendations

Content Audit (5 hours):

      • On page optimization - effective use of keywords on-site, Relevance - specific value for search engine visitors and relevant Google properties encountered by customers, e.g. Google Maps or Google Merchant Center if applicable
      • 10 blog post suggestions based on competitor and customer insights.
      • Content Roadmap - targeted content updates from audit of content archive with recommendations

Content Creation (6 hours):

      • 6 blog posts following SEO recommendations and identified opportunities; written by ChatGPT to achieve optimization in terms of speed and cost-effectiveness. Up to 3 revisions based on client's brand standards.
      • 7 main SEO target topics, created with ChatGPT or updates to current:
        • Buying Guide
        • Finder Quiz
        • Best X for Ys (2)
        • Competitor Alternative
        • Product Category FAQs (2)

 Two-Month Support (3 hours):

      • Support for content changes, including making "draft" modifications in CMS (requires CMS access).
      • Technical update suggestions, and crafting developer tasks.
      • Project management of roadmap execution.
      • Monthly traffic channel reporting insights
      • Development of SEO Standard Operating Procedures and SEO Workflows for repeatable growth.

Training Materials (4 hours):

      • Custom Workflows (2):
        1. Finding New Content Ideas
        2. Identifying SEO Issues
      • Standard Operating Procedures (2):
        1. Refreshing an Old Page
        2. Launching a New Page
        3. Opening a New Location

Weekly Calls (6 hours):

    • Updates on audit outcomes
    • Internal training on audit items
    • SEO progress reports.
    • Introduction to unique workflows and standard operating procedures


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    "As our Fractional SEO Director Tyson has elevated our organization's approach to SEO. We have seen a measurable impact in improvement from his projects and recommendations to our SEO processes" - VP Marketing

    "The SEO Setup was a huge help. It gave my team a plan to execute where we could see wins along the way." - Owner and Chief Editor